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The answer is - It depends!


While new features drive innovation and revenue, critical bugs can erode trust and operational stability.


Striking the right balance is key and I try to do that by setting clear prioritisation criteria UPFRONT and agreeing it as part of the process going forwards, so decisions are easy, consistent, and only edge cases need escalation.


Our approach:

  1. User & Business Impact First – If a bug affects core functionality, security, or revenue-generating processes, fixing it is non-negotiable. Otherwise, weigh it against new features based on overall impact.  

  2. Strategic Alignment – Does the feature unlock growth, efficiency, or a competitive edge? If so, it may take priority - provided no high-severity issues are in play. Some companies value this more than resource constraints, so weighting must adjust accordingly.

  3. Resource & Timeline Constraints – Sometimes, it's about feasibility. If fixing a critical issue takes two weeks but a feature delivers more value at the same time, I might opt for a phased approach: mitigate the bug immediately while progressing the feature.  

  4. Customer & Team Balance – Listening to both customers and internal teams helps navigate trade-offs. A well-communicated roadmap ensures prioritization decisions make sense to all stakeholders.  

  5. Make it Visual & Actionable – A RAG (Red-Amber-Green) system helps with quick triage, but I adjust weighting based on key factors like external dependencies, compliance risks, or revenue impact.  

  6. Minimize Stakeholder Fatigue – Most stakeholders don’t want to be pulled into every decision. A transparent system keeps things moving while ensuring alignment.  


The main thing to remember - this is not a rigid formula. It’s a framework that evolves with the business. What matters most today may not tomorrow. And no, "because the boss wants it" isn’t a valid weighting factor!


At the end of the day, stability enables innovation, but innovation drives growth - and having the right framework makes the right choice obvious, balancing stability and innovation without it being onerous and contentious!




📌 Today's Quick Lessons Learnt: Time is the one resource we can’t get back. Use it wisely.


Before your next meeting, ask yourself:


  • What’s the clear ask?


  • Does everyone know what’s expected of them?


  • Are we structured enough to achieve our goal in the time we have?


And don’t forget to end the call by checking you’ve actually achieved what you set out to do. Efficiency isn’t just good for business—it indicates you respect the one thing we're all running out of...time.


How do you keep your meetings tight and purposeful? Drop your best tip below 👇


🚀 Today's Quick Lessons Learnt: Context switching is the enemy of deep work.


If you’re constantly bouncing between emails, calls, and chat messages, you’re not giving yourself the chance to truly get into the flow. Quality work requires preparation.


  • Schedule dedicated time blocks for deep, focused work.

  • If you’re working with clients, set expectations— explain that this is how you keep output consistent and high-quality.

  • Protect your focus by eliminating digital distractions. It’s not just about being busy—it’s about being effective.





How do you protect your deep work time? Let’s hear it 👇

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